1 option
Integrated Political Strategy / John M. de Figueiredo.
- Format:
- Book
- Author/Creator:
- de Figueiredo, John M.
- Series:
- Working Paper Series (National Bureau of Economic Research) no. w15053.
- NBER working paper series no. w15053
- Language:
- English
- Physical Description:
- 1 online resource: illustrations (black and white);
- Place of Publication:
- Cambridge, Mass. National Bureau of Economic Research 2009.
- Summary:
- This paper reviews the literature on corporate political strategy and identifies a number of open research questions and streams for potential investigation. The paper develops a framework to explain why, when, and how a firm will pursue multi-forum political action as part of its non-market and integrated strategy.
- Notes:
- Print version record
- June 2009.
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