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The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses / Abhay Aneja, Michael Luca, Oren Reshef.
- Format:
- Book
- Author/Creator:
- Aneja, Abhay.
- Series:
- Working Paper Series (National Bureau of Economic Research) no. w30932.
- NBER working paper series no. w30932
- Language:
- English
- Physical Description:
- 1 online resource: illustrations (black and white);
- Place of Publication:
- Cambridge, Mass. National Bureau of Economic Research 2023.
- Summary:
- Is there latent demand to support Black-owned businesses? To explore, we analyze a new feature that made it easier to identify Black-owned restaurants on a large online platform. We find that labeling restaurants as "Black-owned" increased customer engagement and firm performance, as measured by online traffic, calls, orders, and in person visits. These effects are most pronounced in left-leaning areas characterized by lower bias against racial minorities, as measured by regional variation in voting patterns and IAT scores. Restaurants that receive the label also see an increase in the fraction of reviews that are left by White customers.
- Notes:
- Print version record
- February 2023.
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