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Designing Online Marketplaces: Trust and Reputation Mechanisms / Michael Luca.
- Format:
- Book
- Author/Creator:
- Luca, Michael.
- Series:
- Working Paper Series (National Bureau of Economic Research) no. w22616.
- NBER working paper series no. w22616
- Language:
- English
- Physical Description:
- 1 online resource: illustrations (black and white);
- Other Title:
- Designing Online Marketplaces
- Place of Publication:
- Cambridge, Mass. National Bureau of Economic Research 2016.
- Summary:
- Online marketplaces have proliferated over the past decade, creating new markets where none existed. By reducing transaction costs, online marketplaces facilitate transactions that otherwise would not have occurred and enable easier entry of small sellers. One central challenge faced by designers of online marketplaces is how to build enough trust to facilitate transactions between strangers. This paper provides an economist's toolkit for designing online marketplaces, focusing on trust and reputation mechanisms.
- Notes:
- Print version record
- September 2016.
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