Like Me, Buy Me: The Effect of Soft Power on Exports / Andrew K. Rose.

Format:

Book

Author/Creator:

Rose, Andrew K.

Contributor:

National Bureau of Economic Research.

Series:

Working Paper Series (National Bureau of Economic Research) no. w21537.

NBER working paper series no. w21537

Language:

English

Physical Description:

1 online resource: illustrations (black and white);

Other Title:

Like Me, Buy Me

Place of Publication:

Cambridge, Mass. National Bureau of Economic Research 2015.

Summary:

In this paper I quantify a gain that a country receives when its global influence is considered to be admirable by others. I use a standard gravity model of bilateral exports, a panel of data from 2006 through 2013, and an annual survey conducted for the BBC by GlobeScan which asks people in up to 46 countries about whether each of up to 17 countries were perceived to have "a mainly positive or negative influence in the world." Holding other things constant, a country's exports are higher if it is perceived by the importer to be exerting more positive global influence. This effect is statistically and economically significant; a one percent net increase in perceived positive influence raises exports by around .8 percent. Succinctly, countries receive a commercial return on their soft power.

Notes:

Print version record

September 2015.