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Social Image and Economic Behavior in the Field: Identifying, Understanding and Shaping Social Pressure / Leonardo Bursztyn, Robert Jensen.
- Format:
- Book
- Author/Creator:
- Bursztyn, Leonardo.
- Series:
- Working Paper Series (National Bureau of Economic Research) no. w23013.
- NBER working paper series no. w23013
- Language:
- English
- Physical Description:
- 1 online resource: illustrations (black and white);
- Other Title:
- Social Image and Economic Behavior in the Field
- Place of Publication:
- Cambridge, Mass. National Bureau of Economic Research 2016.
- Summary:
- Many people care about how they are perceived by those around them. A number of recent field experiments in economics have found that such social image concerns can have powerful effects on a range of behaviors. In this paper, we first review this recent literature aimed at identifying social image concerns or social pressure. We then highlight and discuss two important areas that have been comparatively less well-explored in this literature: understanding social pressure, including the underlying mechanisms, and whether such pressure can be shaped or influenced.
- Notes:
- Print version record
- December 2016.
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