The Effect of Privacy Regulation on the Data Industry: Empirical Evidence from GDPR / Guy Aridor, Yeon-Koo Che, Tobias Salz.

Format:

Book

Author/Creator:

Aridor, Guy.

Contributor:

National Bureau of Economic Research.

Che, Yeon-Koo.

Salz, Tobias.

Series:

Working Paper Series (National Bureau of Economic Research) no. w26900.

NBER working paper series no. w26900

Language:

English

Physical Description:

1 online resource: illustrations (black and white);

Other Title:

Economic Consequences of Data Privacy Regulation

Place of Publication:

Cambridge, Mass. National Bureau of Economic Research 2020.

Summary:

Utilizing a novel dataset from an online travel intermediary, we study the effects of EU's General Data Protection Regulation (GDPR). The opt-in requirement of GDPR resulted in 12.5% drop in the intermediary-observed consumers, but the remaining consumers are trackable for a longer period of time. Our findings imply that privacy conscious consumers exert privacy externalities on opt-in consumers, making them more predictable. Consistent with this finding, the average value of the remaining consumers to advertisers has increased, offsetting some of the losses from consumer opt-outs.

Notes:

Print version record

March 2020.