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Market Structure, Reputation, and the Value of Quality Certification / Daniel Elfenbein, Raymond Fisman, Brian McManus.
- Format:
- Book
- Author/Creator:
- Elfenbein, Daniel.
- Series:
- Working Paper Series (National Bureau of Economic Research) no. w20074.
- NBER working paper series no. w20074
- Language:
- English
- Physical Description:
- 1 online resource: illustrations (black and white);
- Place of Publication:
- Cambridge, Mass. National Bureau of Economic Research 2014.
- Summary:
- Quality certification programs help consumers to identify high-quality products or sellers in markets with information asymmetries. Using data from eBay UK's online marketplace, we study how certification's impact on consumer demand varies with market- and seller-level attributes, exploiting quasi-experimental variation in sellers' certification status. The positive effects of eBay's "top rated seller" certification are stronger for categories with relatively few other certified sellers, in more competitive markets, and for sellers with shorter records of past performance. These findings indicate certification provides its greatest value when certification is rare, the product space is crowded, and for sellers lacking established reputations.
- Notes:
- Print version record
- April 2014.
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