Measuring the Effects of Advertising : The Digital Frontier

MLA

Lewis, Randall., et al. Measuring the Effects of Advertising : The Digital Frontier. Cambridge, Mass. National Bureau of Economic Research 2013.

APA

Lewis, R., National Bureau of Economic Research., Rao, J. & Reiley, D. (2013). Measuring the Effects of Advertising : The Digital Frontier. Cambridge, Mass. National Bureau of Economic Research.

Chicago

Lewis, Randall., National Bureau of Economic Research., Justin M. Rao and David H. Reiley. Measuring the Effects of Advertising : The Digital Frontier. Cambridge, Mass. National Bureau of Economic Research 2013.