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High-Capacity Donors' Preferences for Charitable Giving / Mackenzie Alston, Catherine Eckel, Jonathan Meer, Wei Zhan.
- Format:
- Book
- Author/Creator:
- Alston, Mackenzie.
- Series:
- Working Paper Series (National Bureau of Economic Research) no. w25290.
- NBER working paper series no. w25290
- Language:
- English
- Physical Description:
- 1 online resource: illustrations (black and white);
- Place of Publication:
- Cambridge, Mass. National Bureau of Economic Research 2018.
- Summary:
- How can charities solicit high-capacity donors to provide the funds for matching grants and leadership gifts? In conjunction with one of Texas A&M University's fundraising organizations, we conducted a field experiment to study whether high-income donors respond to non-personal solicitations, as well as the effect of allowing for directed giving on high-income donors and their willingness to direct their donations towards overhead costs. We found that high-income donors are not responsive to letters or e-mails. The option to direct giving had no effect on the probability of donating or the amount donated. Our results suggest that motivating high-income donors requires more personal communication.
- Notes:
- Print version record
- November 2018.
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