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Firms and Collective Reputation: a Study of the Volkswagen Emissions Scandal / Ruediger Bachmann, Gabriel Ehrlich, Ying Fan, Dimitrije Ruzic, Benjamin Leard.
- Format:
- Book
- Author/Creator:
- Bachmann, Ruediger.
- Series:
- Working Paper Series (National Bureau of Economic Research) no. w26117.
- NBER working paper series no. w26117
- Language:
- English
- Physical Description:
- 1 online resource: illustrations (black and white);
- Other Title:
- Firms and Collective Reputation
- Place of Publication:
- Cambridge, Mass. National Bureau of Economic Research 2019.
- Summary:
- This paper uses the 2015 Volkswagen (VW) emissions scandal as a natural experiment to provide evidence that collective reputation externalities are economically significant. Using a combination of difference-in-differences and demand estimation approaches, we document a spillover effect from the scandal to the non-VW German auto manufacturers. The spillover amounts to an average drop of $2,057 in consumer valuations of these manufacturers' vehicles and to a 34.6% reduction in their annual sales. We substantiate our interpretation that the estimates reflect a reputation spillover using data on internet search behavior and direct measures of consumer sentiment from Twitter.
- Notes:
- Print version record
- July 2019.
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