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Analyzing the Welfare Impacts of Full-line Forcing Contracts / Justin Ho, Katherine Ho, Julie Holland Mortimer.
- Format:
- Book
- Author/Creator:
- Ho, Justin.
- Series:
- Working Paper Series (National Bureau of Economic Research) no. w16318.
- NBER working paper series no. w16318
- Language:
- English
- Physical Description:
- 1 online resource: illustrations (black and white);
- Place of Publication:
- Cambridge, Mass. National Bureau of Economic Research 2010.
- Summary:
- Theoretical investigations have examined both anti-competitive and efficiency-inducing rationales for vertical bundling, making empirical evidence important to understanding its welfare implications. We use an extensive dataset on full-line forcing contracts between movie distributors and video retailers to empirically measure the impact of vertical bundling on welfare. We identify and measure three primary effects of fullline forcing contracts: market coverage, leverage, and efficiency. We find that bundling increases market coverage and efficiency, but has little impact on one distributor gaining leverage over another. As a result, we estimate that full-line forcing contracts increased consumer and producer surplus in this application.
- Notes:
- Print version record
- August 2010.
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