Media Bias and Influence: Evidence from Newspaper Endorsements / Brian G. Knight, Chun-Fang Chiang.

Format:

Book

Author/Creator:

Knight, Brian G.

Contributor:

National Bureau of Economic Research.

Chiang, Chun-Fang.

Series:

Working Paper Series (National Bureau of Economic Research) no. w14445.

NBER working paper series no. w14445

Language:

English

Physical Description:

1 online resource: illustrations (black and white);

Other Title:

Media Bias and Influence

Place of Publication:

Cambridge, Mass. National Bureau of Economic Research 2008.

Summary:

This paper investigates the relationship between media bias and the influence of the media on voting in the context of newspaper endorsements. We first develop a simple econometric model in which voters choose candidates under uncertainty and rely on endorsements from better informed sources. Newspapers are potentially biased in favor of one of the candidates and voters thus rationally account for the credibility of any endorsements. Our primary empirical finding is that endorsements are influential in the sense that voters are more likely to support the recommended candidate after publication of the endorsement. The degree of this influence, however, depends upon the credibility of the endorsement. In this way, endorsements for the Democratic candidate from left-leaning newspapers are less influential than are endorsements from neutral or right-leaning newspapers, and likewise for endorsements for the Republican. These findings suggest that voters do rely on the media for information during campaigns but that the extent of this reliance depends upon the degree and direction of any bias.

Notes:

Print version record

October 2008.