The Political Economy of "Truth-in-Advertising" Regulation During the Progressive Era / Zeynep Hansen, Marc T. Law.

Format:

Book

Author/Creator:

Hansen, Zeynep Kocabiyik.

Contributor:

Law, Marc T.

National Bureau of Economic Research.

Series:

Working Paper Series (National Bureau of Economic Research) no. w11927.

NBER working paper series no. w11927

Language:

English

Physical Description:

1 online resource: illustrations (black and white);

Place of Publication:

Cambridge, Mass. National Bureau of Economic Research 2006.

Summary:

This paper explores the origins and impact of "truth-in-advertising" regulation during the Progressive era. Was advertising regulation adopted in response to rent-seeking on the part of firms who sought to limit the availability of advertising as a competitive device? Or was advertising regulation desired because it furnished a mechanism through which firms could improve the credibility of advertising? We find the available qualitative and quantitative evidence to be more consistent with the latter hypothesis.

Notes:

January 2006.

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