What Drives Media Slant? Evidence from U.S. Daily Newspapers / Matthew Gentzkow, Jesse M. Shapiro.

Format:

Book

Author/Creator:

Gentzkow, Matthew.

Contributor:

National Bureau of Economic Research.

Shapiro, Jesse M.

Series:

Working Paper Series (National Bureau of Economic Research) no. w12707.

NBER working paper series no. w12707

Language:

English

Physical Description:

1 online resource: illustrations (black and white);

Place of Publication:

Cambridge, Mass. National Bureau of Economic Research 2006.

Summary:

We construct a new index of media slant that measures whether a news outlet.s language is more similar to that of a congressional Republican or Democrat. We apply the measure to study the market forces that determine political con- tent in the news. We estimate a model of newspaper demand that incorporates slant explicitly, estimate the slant that would be chosen if newspapers independently maximized their own profits, and compare these ideal points with .rms. actual choices. Our analysis confirms an economically significant demand for news slanted toward one's own political ideology. Firms respond strongly to consumer preferences, which account for roughly 20 percent of the variation in measured slant in our sample. By contrast, the identity of a newspaper's owner explains far less of the variation in slant. We also present evidence on the role of pressure from incumbent politicians, tastes of reporters, and newspaper competition in determining slant.

Notes:

Print version record

November 2006.