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Determinants of Technology Adoption: Private Value and Peer Effects in Menstrual Cup Take-Up / Emily Oster, Rebecca Thornton.

NBER Working papers Available online

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Format:
Book
Author/Creator:
Oster, Emily.
Contributor:
National Bureau of Economic Research.
Thornton, Rebecca.
Series:
Working Paper Series (National Bureau of Economic Research) no. w14828.
NBER working paper series no. w14828
Language:
English
Physical Description:
1 online resource: illustrations (black and white);
Other Title:
Determinants of Technology Adoption
Place of Publication:
Cambridge, Mass. National Bureau of Economic Research 2009.
Summary:
We estimate the role of benefits and peer effects in technology adoption using data from randomized distribution of menstrual cups in Nepal. Using individual randomization, we estimate causal effects of peer exposure on adoption; using differences in potential returns we estimate effects of benefits. We find both peers and value influence adoption. Using the fact that we observe both trial and usage of the product, we examine the mechanisms driving peer effects. We find that peers matters because individuals learn how to use the technology from their friends, but that they do not affect individual desire to use the cup.
Notes:
Print version record
March 2009.

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