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Effects of Product Availability: Experimental Evidence / Christopher T. Conlon, Julie Holland Mortimer.

NBER Working papers Available online

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Format:
Book
Author/Creator:
Conlon, Christopher T.
Contributor:
National Bureau of Economic Research.
Mortimer, Julie Holland.
Series:
Working Paper Series (National Bureau of Economic Research) no. w16506.
NBER working paper series no. w16506
Language:
English
Physical Description:
1 online resource: illustrations (black and white);
Other Title:
Effects of Product Availability
Place of Publication:
Cambridge, Mass. National Bureau of Economic Research 2010.
Summary:
Product availability impacts many industries such as transportation, events, and retail, yet little empirical evidence documents the importance of stocking decisions for firm profits, vertical relationships, or consumers. We conduct several experiments, exogenously removing top-selling products from a set of vending machines and analyzing substitution patterns and profit impacts of the changed product availability using nonparametric analyses and structural demand estimation. We find substantial switching to alternate products, and evidence of misaligned incentives between upstream and downstream firms in the choice of which products to carry. We discuss the trade-offs of both empirical approaches for analyzing product availability effects generally.
Notes:
Print version record
October 2010.

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