Drug Advertising and Health Habit / Toshiaki Iizuka, Ginger Zhe Jin.

Format:

Book

Author/Creator:

Iizuka, Toshiaki.

Contributor:

National Bureau of Economic Research.

Jin, Ginger Zhe.

Series:

Working Paper Series (National Bureau of Economic Research) no. w11770.

NBER working paper series no. w11770

Language:

English

Physical Description:

1 online resource: illustrations (black and white);

Place of Publication:

Cambridge, Mass. National Bureau of Economic Research 2005.

Summary:

We examine the effect of direct-to-consumer advertising (DTCA) of drug treatment on an important health habit, physical exercise. By learning the existence of a new drug treatment via DTCA, rational consumers may become careless about maintaining healthy lifestyles. Using the National Health Insurance Survey (NHIS) and MSA-level DTCA data, we find that the DTCA related to four chronic conditions -- diabetes, high cholesterol, over weight, and hypertension -- reduce the likelihood of engaging in moderate exercise. This suggests the possibility that DTCA does not only affect pharmaceutical demand in the short-run, but also have long-run impacts on people's health by affecting their daily routines.

Notes:

Print version record

November 2005.