1 option
A Model of Add-on Pricing / Glenn Ellison.
- Format:
- Book
- Author/Creator:
- Ellison, Glenn.
- Series:
- Working Paper Series (National Bureau of Economic Research) no. w9721.
- NBER working paper series no. w9721
- Language:
- English
- Physical Description:
- 1 online resource: illustrations (black and white);
- Place of Publication:
- Cambridge, Mass. National Bureau of Economic Research 2003.
- Summary:
- This paper examines a competitive model of add-on pricing, the practice of advertising low prices for one good in hopes of selling additional products (or a higher quality product) to consumers at a high price at the point of sale. The main conclusion is that add-on pricing softens price competition between firms and results in higher equilibrium profits.
- Notes:
- Print version record
- May 2003.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.