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Why Does the Average Price of Tuna Fall During Lent? / Aviv Nevo, Konstantinos Hatzitaskos.

NBER Working papers Available online

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Format:
Book
Author/Creator:
Nevo, Aviv.
Contributor:
National Bureau of Economic Research.
Hatzitaskos, Konstantinos.
Series:
Working Paper Series (National Bureau of Economic Research) no. w11572.
NBER working paper series no. w11572
Language:
English
Subjects (All):
Demand (Economic theory).
Consumer goods.
Prices--Econometric models.
Prices.
Physical Description:
1 online resource: illustrations (black and white);
Place of Publication:
Cambridge, Mass. National Bureau of Economic Research 2005.
Cambridge, Mass. : National Bureau of Economic Research, 2005.
Summary:
For many products the average price paid by consumers falls during periods of high demand. We use information from a large supermarket chain to decompose the decrease in the average price into a substitution effect, due to an increase in the share of cheaper products, and a price reduction effect. We find that for almost all the products we study the substitution effect explains a large part of the decrease. We estimate demand for these products and show the price declines are consistent with a change in demand elasticity and the relative demand for different brands. Our findings are less consistent with "loss-leader" models of retail competition.
Notes:
Print version record
August 2005.

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