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Product Differentiation and Film Programming Choice: Do First-Run Movie Theatres Show the Same Films? / Darlene C. Chisholm, Margaret S. McMillan, George Norman.
- Format:
- Book
- Author/Creator:
- Chisholm, Darlene C. (Darlene Chris)
- Series:
- Working Paper Series (National Bureau of Economic Research) no. w12646.
- NBER working paper series no. w12646
- Language:
- English
- Physical Description:
- 1 online resource: illustrations (black and white);
- Other Title:
- Product Differentiation and Film Programming Choice
- Place of Publication:
- Cambridge, Mass. National Bureau of Economic Research 2006.
- Summary:
- We present an empirical analysis of product differentiation using a new dynamic panel data set on film programming choice in a major U.S. metropolitan motion-pictures exhibition market. Using these data, we compute two measures of film programming choice which allow us to investigate the determinants of strategic product differentiation in a multi-characteristics space. Our evidence is consistent with the idea that the degree of product differentiation between theatre pairs reflects a balance between strategic concerns and contractual constraints. Similarity in one dimension is offset by differentiation in others. Finally, we find that ownership matters: theatres under common ownership make more similar programming choices than theatres with different owners.
- Notes:
- Print version record
- October 2006.
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