Custom Made Versus Ready to Wear Treatments; Behavioral Propensities in Physician's Choices / Richard G. Frank, Richard J. Zeckhauser.

Format:

Book

Author/Creator:

Frank, Richard G.

Contributor:

National Bureau of Economic Research.

Zeckhauser, Richard J.

Series:

Working Paper Series (National Bureau of Economic Research) no. w13445.

NBER working paper series no. w13445

Language:

English

Physical Description:

1 online resource: illustrations (black and white);

Place of Publication:

Cambridge, Mass. National Bureau of Economic Research 2007.

Summary:

To customize treatments to individual patients entails costs of coordination and cognition. Thus, providers sometimes choose treatments based on norms for broad classes of patients. We develop behavioral hypotheses explaining when and why doctors customize to the particular patient, and when instead they employ "ready-to-wear" treatments. Our empirical studies examining length of office visits and physician prescribing behavior find evidence of norm-following behavior. Some such behavior, from our studies and from the literature, proves sensible; but other behavior seems far from optimal.

Notes:

Print version record

September 2007.