Instagram and Facebook All-In-One for Dummies.

Format:

Book

Author/Creator:

Butow, Eric.

Contributor:

Robinson, Amanda

Abram, Carolyn

Karasavas, Amy

Diamond, Stephanie

Haydon, John

Herman, Jenn

Walker, Corey

Language:

English

Subjects (All):

Instagram (Electronic resource).

Facebook (Electronic resource).

Internet marketing.

Online social networks.

Physical Description:

1 online resource (610 pages)

Edition:

3rd ed.

Place of Publication:

Newark : John Wiley & Sons, Incorporated, 2026.

Summary:

Transform your online presence into a lead generation machine Instagram & Facebook All-in-One For Dummies brings together the expertise of a group of seasoned social media professionals and certified Meta trainers to solve the biggest challenge facing businesses and individuals today: how to translate Facebook and Instagram's massive user bases.

Contents:

Intro

Title Page

Copyright Page

Table of Contents

Introduction

About This Book

Foolish Assumptions

Icons Used in This Book

Beyond the Book

Where to Go from Here

Book 1 Using Instagram and Threads

Chapter 1 Signing Up for Threads and Connecting Instagram

Hello, Threadsworld!

Pulling the Threads

Your First Thread

Finding Friends and Followers

Finding people to follow

Chapter 2 Setting Up Your Instagram Profile

Professional Profile Practices

Choosing a name and username for your business

Choosing the best username

Choosing the best name

Choosing a profile photo that attracts customers

Writing a Bio That Draws in Followers

Deciding what information to include

Formatting your bio

Using a call to action to drive website traffic

Choosing a website link that encourages clicks

Taking Advantage of a Business Profile Upgrade

Connecting to a Facebook page

Navigating your business profile

Chapter 3 Hitting Your Target Audience

Organizing Your Marketing Goals and Roles

Assembling your Instagram team

Social media manager

Content creator

Community manager

Campaign manager

Analytics manager

Determining your brand voice

Envisioning your look

Gathering Post Ideas

Researching your competition

Determining post content

Creating a content calendar

Evaluating third-party scheduling and analytics platforms

Chapter 4 Taking and Posting Great Photos

Taking Your Best Shot

Improving Your Best Shot

Applying a filter

Tweaking the photo with the editing tools

Saving your changes (or not)

Enriching Your Photo

Describing your photo

Knowing your options

Adding audio

Tagging people

Adding your location

Adding an AI label

Choosing your audience

Sharing on Facebook and Threads.

Tagging products in your photo

Adding a reminder of an event

Adding a fundraiser

Giving your post a boost

Promoting a business partner

Turning commenting on and off

Hiding like and share counts

Sharing to Threads and Facebook automatically

Writing alternative text

Posting Your Photos: Ta-Da!

Uploading Photos from Your Camera Roll

Uploading Multiple Photos to One Post

Selecting multiple photos

Applying filters and adding photos

Editing photos individually

Adding information and sharing your photos

Chapter 5 Sharing and Commenting on Posts

Before You Share, Stop and Think

Sharing on Other Social Media Sites

Copying and pasting a link to another social network

Embedding your photo or video on a web page

Garnering Comments

Including a caption

Mentioning your followers

Reviewing Your Comments

Pin a comment

Deciding to respond or delete

iPhone, iPad, and Windows users

Android smartphone and tablet users

Mac and website users

Reporting Commenters When All Else Fails

Reporting a commenter

Reporting from an iPhone, an iPad, or the Windows app

Reporting from an Android smartphone or tablet

Chapter 6 Wielding the Power of the Hashtag

Investigating Hashtags

Following Hashtag Best Practices

Placing hashtags that don't annoy people

Popular hashtags and when to use them

Storing hashtags for later

Tracking hashtag analytics

Researching the Right Hashtags

Checking out the competition

Picking up on similar hashtags

Discovering what the cool kids are doing (influencer hashtags)

Creating a Branded Hashtag

Hashtag your promotion or contest

Gathering user-generated content

Chapter 7 Sharing with Instagram Stories

Checking Out Instagram Stories

Getting Started

Creating an Instagram story in the app.

Uploading a photo or video from your camera roll

Adding a Text Post

Saving Your Story

Using Direct Messages to Send a Story

Determining the Best Content to Share

Talking to your audience

Providing before-and-after and series shots

Peeking behind the scenes

Showing your travels

Advertising Your Story

Chapter 8 Understanding Reels

Finding and Watching Reels

Tapping into Whose Reels You're Seeing

Book 2 Using Facebook

Chapter 1 Adding Your Face

Signing Up for Facebook

Checking Your Inbox

Confirmation

Email outreach

Step 1: Adding a profile picture

Step 2: Finding your friends

Step 3: Getting to know your privacy settings

Introducing Your New Home Page

Adding More Friends

Filling Out Your Profile Information

Chapter 2 Finding Your Way Around on the Desktop App

Checking Out the Top Bar

Search

Viewing Stories and News Feed

Stories

News Feed

The Left Sidebar

The top section

Your shortcuts

The littlest links

Right On: Using the Sidebar on the Right

Sponsored

Your Pages

Birthdays

Contacts

Group Chats

Chapter 3 Reading News Feed and Posting

Your Daily News . . . Feed

Anatomy of a News Feed post

Common actions and content

Checking out stories

Viewing stories

Interacting with Your News Feed

Liking

Reacting

Liking (or following) Pages

Commenting

Adding a comment

Adding a comment with extras

Editing and removing comments

Replying to and liking comments

Sharing

Saving

Adjusting News Feed

Hiding posts and people

News Feed preferences

Political content

Sensitive content

Manage favorites

Unfollow people and groups

Reconnect

Snooze

Sharing Your Own News

Status updates

Figuring out what to say

Beyond the basic status update.

Adding a background

Adding links

Adding an emoji

Adding a photo or video

Adding a tag

Adding what you're doing or feeling

Checking in with your location information

More options

Creating a story

Controlling who sees your posts

Public posts

Friends-only posts

Friends except posts

Specific friends posts

Only me posts

Custom posts

Close friends posts

Chapter 4 Timeline: The Story of You

Making a First Impression

Changing your cover photo

Editing your profile picture

Adding a frame to your profile picture

Adding a bio

Telling Your Story

Creating posts

Creating life events

Editing posts

Checking out your intro and more

Telling the World about Yourself

Adding work and education info

Adding the places you've lived

Adding contact and basic info

Adding family and relationships

Adding details about yourself

Adding life events

Viewing Timeline Tabs

Your Friends and Your Timeline

Chapter 5 Understanding Privacy and Safety

Knowing Your Audience

Changing Privacy as You Post

Understanding Your Timeline Privacy

Getting a Privacy Checkup

Who Can See What You Share topic

How to Keep Your Account Secure topic

How People Can Find You on Facebook topic

Your Data Settings on Facebook topic

Your Ad Preferences on Facebook topic

Navigating the Settings &amp

Privacy Page

Personal Details section

Password and Security section

Your Information and Permissions section

Manage Your Accounts section

Privacy Center

Profile and Tagging section

Followers and Public Content section

Blocking section

Using the restricted list

Blocking profiles and pages

Blocking messages

Blocking app invites

Blocking event invites

Language and Region section

Stories section

Notifications section.

Apps and Websites section

Business Integrations section

Ad Preferences section

Customize Ads tab

Manage Info tab

Ads Payments section

Payouts section

Checking Out Facebook's Privacy Tools

View As tool

Activity Log

Remembering that it takes a village to raise a Facebook

Peeking Behind the Scenes

Protecting minors

Preventing spam and viruses

Preventing phishing

One Final Call to Use Your Common Sense

Chapter 6 Facebook on the Go

The Facebook App

Layout and navigation

More

Reacting to Posts

Commenting on posts

Post and News Feed options

Posting from the App

Photo Posts

Taking photos and creating videos to share

Creating Facebook stories

Viewing and interacting with stories

Checking Out Timelines

Using Groups

Viewing an event

Facebook Messenger

Navigating Messenger

Viewing and sending messages

Video calls

The Facebook Family of Mobile Apps

Instagram

Threads

WhatsApp

Messenger Kids

Facebook on Your Mobile Browser

Mobile Home

Mobile timelines

Mobile inbox

Book 3 Meta Marketing

Chapter 1 Marketing in the Age of Facebook

What Is Facebook, and Why Is It So Popular?

Understanding the Marketing Potential of Facebook

Leveraging the power of word-of-mouth marketing

Using marketing tools for all kinds of businesses

Understanding Why Your Business Needs a Facebook Page

Attracting new fans who are friends of customers

Changing first-time customers into repeat customers

Chapter 2 Researching and Understanding Your Target Audience

Defining Your Target Audience

Understanding the marketing funnel

Understanding the ladder of engagement

Defining who your best customers are

Using personas to give your target audience personality.

Selecting demographic criteria for your target audience.

Notes:

Description based upon print version of record.

Reporting from an iPhone, an iPad, or the Windows app

Description based on publisher supplied metadata and other sources.

Other Format:

Print version: Butow, Eric Instagram and Facebook All-In-One for Dummies

ISBN:

9781394414468

OCLC:

1581078386