Tastes like money : Rumchata and the making of a beloved brand. / Tom Maas.

Format:

Sound recording

Author/Creator:

Maas, Tom.

Contributor:

Tulin Will.

Language:

English

Physical Description:

1 online resource (29 audio files) : digital

Edition:

Unabridged.

Place of Publication:

Rego Park : Ascent Audio, 2026.

System Details:

audio file

Summary:

In Tastes Like Money , veteran liquor industry leader and founder of RumChata—the clever kitchen experiment that became a global phenomena—Tom Maas, delivers a first-hand story that exposes the behind-the-scenes battles, trademark wars, crises, and triumphs that built a world-famous product. The book begins with the day Maas was unceremoniously and unexpectedly dismissed from his role as vice president of marketing and sales at Jim Beam at age forty-nine. From there, the author details the ups and downs of what would turn out to be his true calling: the creation of a drink called RumChata. Tastes Like Money draws generalizable lessons from Maas's wild ride: about passionate selling, brand protection, and the critical importance of never compromising on quality or cutting corners just to make a quick buck. In the book, you'll also find: Specific strategies for building distributor relationships without the benefit of a huge corporate war chest How to compete against industry titans when you've got a target on your back A detailed, unvarnished memoir of from-scratch ingenuity from an entrepreneur who pulled out all the stops in the pursuit of his dream

Participant:

Narrator: Will Tulin.

Notes:

Unabridged.

ISBN:

1-66375-957-X