Outrageous Startup Growth : Uncovering the Secrets of User Psychology to Scale Your Success.

Format:

Book

Author/Creator:

Hodge, Colin.

Contributor:

Dooley, Roger

Language:

English

Subjects (All):

New business enterprises.

Success in business.

Physical Description:

1 online resource (319 pages)

Edition:

1st ed.

Place of Publication:

Wiley 2026

Summary:

Create and market products that people can't ignore using proven strategies from behavioral science.Are you ready to take your startup to the next level?Understanding user psychology is the difference between startups that go viral--and those that go splat.

Contents:

Cover

Title Page

Copyright Page

Contents

Foreword

Introduction

Who the Hell Is Colin Hodge?

Don't Say I Didn't Tell You So

The Outrageous Growth Framework

Why You and Why Now?

Get the Most Bang for Your Buck

Part I Getting Comfortable with Being Uncomfortable

Chapter 1 Undressing in Public

Hacking My Teenage and College Years

Joining - and Quitting - Big Tech

How Users Really Think

Chapter 2 The Foundations of User Psychology

User Psychology Wins

Shut Up, You Damn Bird!

The Earliest Bangers

How to Think Like Your Users

Get Psyched!

Chapter 3 What's Holding You Back?

Struggling in Seattle

The Psycho(logy) of Dating

Wandering in the Dark

Silicon Valley Dreams

My Brush with Hollywood

Chapter 4 The Allure of Authenticity

The Psychology of Authenticity

How to Make Your Brand "Authentic"

Beginnings of a User Psychology Growth Framework

Becoming Bang With Friends

Just the Start

Part II The Mindset of Outrageous Growth

Chapter 5 The Quiet Superpower

Types of Empathy

Netflix's Empathy for Your "Chill"

Growing Your Empathy Muscles

Empathizing with Sheep (Venture Capitalists)

When Empathizing Isn't Easy

Chapter 6 When the World Comes Crashing Down

When It Rains, It Pours

Back with a Bang

Fireproof Yourself from Burnout's Five Exhausting Energy Drainers

Surprise! It's a Shit Show Everywhere

Chapter 7 Can't Stop, Won't Stop

Mirror, Mirror, on the Wall . . .

There's No Such Thing as Bad Press

Colin the Grouch

When Growth Is Right Under Your Nose

Break Your Mental Shackles

Chapter 8 Shut Up and Ship

Fear Is the Heart of Failure

A Snowball's Chance in Hell

No One's a Psychic

Let Data Drive

I've Got a Fever for More . . . Data

Sit Down, Be Humble

Chapter 9 The Psychology of Negotiating.

Building an Environment for Good Deals

How (Not) to Sell Your Company

Chapter 10 Exits and Entrances: How and When to Sell

How to Position Yourself for Selling

Knowing When You're Ready for an Exit

Flirting with the Enemy

Spotting a Good Buy

Going Public with an IP(Uh)O

Looking for the Exit

Part III The Three Best Psychology Methods for Startup Growth

Chapter 11 Creating FOMO

Why We Fear Missing Out

Why FOMO Spawns Success

The Four Magic Potions of FOMO

Splurge on the Urge

We're Social Creatures, After All

Always Leave Them Wanting More

Inside Access to the Clubhouse

If I Had a Do-Over

Chapter 12 How Invisible Hands Guide Decisions

Creating Flow, Not Friction

What Influences Our Choices?

Choice Architecture for Pricing

Guidance Cheat Sheet for Choice Architecture

Chapter 13 A Game-Winning Strategy

Inspire with Decision Engineering!

Gamification of Decision-Making

Chapter 14 Finding the Magic

Pinpointing Opportunities for Business-Boosting Magic

Molding Moods into Magic

Getting Them to "Wow!"

Mastering Magic

Chapter 15 Your User Psychology Toolbox

Principles of Persuasion

Authenticity

Fomenting FOMO

Decision Engineering

Choice Architecture

More Effects from Choice Architecture for Pricing

Loss Aversion

Inspiring Action

Gamification Effects

Magic Moments

Remember to Wrap It Up!

Notes

Acknowledgments

About the Author

Index

EULA.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-394-38736-9

1-394-38735-0

9781394387359

OCLC:

1583179982