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The Pricing Playbook : A Practical Guide to Revenue Growth Management in the Age of AI.
- Format:
- Book
- Author/Creator:
- Reinhardt, Ingo.
- Language:
- English
- Subjects (All):
- Revenue management.
- Artificial intelligence--Financial applications.
- Artificial intelligence.
- Physical Description:
- 1 online resource (302 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Newark : John Wiley & Sons, Incorporated, 2026.
- Summary:
- An in-depth and up-to-date discussion of pricing strategy that incorporates the latest developments in generative AI In The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI , author Ingo Reinhardt delivers a uniquely insightful discussion of the theoretical underpinnings of pricing.
- Notes:
- Description based upon print version of record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-394-39691-0
- 9781394396917
- OCLC:
- 1586549106
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