1 option
Investigating Persuasion and Storytelling for Effective Communication / [edited by] Poh Lin Tan, Kun Sang.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Communication.
- Persuasion (Rhetoric).
- Storytelling.
- Physical Description:
- 1 online resource
- Place of Publication:
- Hershey, PA : IGI Global Scientific Publishing, [2026]
- Contents:
- Preface
- Acknowledgment
- Chapter 1. The Impact of Data Visualization in SME Growth and Decision-Making
- Chapter 2. Bridging Qualitative and Quantitative Methods: LDA and Sentiment Analysis in Computational Communication
- Chapter 3. Communicating Responsible Tourism: Tracing Its Development and Shifts From 1992 to the Post-COVID-19 Era
- Chapter 4. Branding Heritage Through Narrative: Strategic Storytelling for Destination Identity in the Digital Age
- Chapter 5. Mastering Digital Communication and Online Image: Building Trust in the Digital World
- Chapter 6. Digital Communication and Online Reputation Management in a Hyperconnected World
- Chapter 7. Crafting Compelling Narratives for Persuasive Communication
- Chapter 8. Entrepreneurial Persuasion: How Relational Storytelling Shapes Digital Entrepreneurship in China
- Chapter 9. Environmental Communication: A Cross-Regional Study on Policy Perception and Low-Carbon Destination in Asia
- Chapter 10. Fitspiration Through Social Media Reels: A Rhetorical Comparison of Malaysia and India
- Chapter 11. Franchise, Fame, and Persuasion: Storytelling and Symbolic Capital in the Indian Premier League
- Chapter 12. Gastronomic Tourism Communication: An Introduction From a Cross-Cultural Perspective
- Chapter 13. Heritage Communication: The Spatial Narrative of Chinese Traditional Villages
- Chapter 14. Narratives in Pixels Storytelling Through Generative Text and OpenStreetMap
- Chapter 15. Streaming the Future: The Rise of AI Live Streamers on E-Commerce Communication in Southeast Asia Countries
- Compilation of References
- About the Contributors
- Index.
- Notes:
- Electronic reproduction. Hershey, Pa. Available via World Wide Web.
- Description based on online resource; title from digital title page (viewed on January 26, 2026).
- ISBN:
- 9798337352657
- 9798337352664
- Publisher Number:
- 40033166806
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.