EMarketing - The Essential Guide to Online Marketing

Format:

Book

Author/Creator:

BCcampus, author.

Language:

English

Subjects (All):

Marketing--Textbooks.

Marketing.

Business--Textbooks.

Business.

Physical Description:

1 online resource

Place of Publication:

[Place of publication not identified] BCcampus [2012]

Language Note:

In English.

Summary:

eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.

Contents:

Chapter 1: Introduction to eMarketing

Chapter 2: E-mail Marketing

Chapter 3: Online Advertising

Chapter 4: Affiliate Marketing

Chapter 5: Search Engine Marketing

Chapter 6: Search Engine Optimization

Chapter 7: Pay per Click Advertising

Chapter 8: Social Media

Chapter 9: Crowdsourcing

Chapter 10: Viral Marketing

Chapter 11: Online Reputation Management

Chapter 12: Web Public Relations

Chapter 13: Web Site Development and Design

Chapter 14: Online Copywriting

Chapter 15: Web Analytics and Conversion Optimization

Chapter 16: Mobile Marketing

Chapter 17: Customer Relationship Management

Chapter 18: Market Research

Chapter 19: eMarketing Strategy

Notes:

Description based on print resource