Mastering Strategic Management

Format:

Book

Language:

English

Subjects (All):

Business--Textbooks.

Business.

Marketing--Textbooks.

Marketing.

Physical Description:

1 online resource

Place of Publication:

[Place of publication not identified] University of Minnesota Libraries Publishing 2024.

Language Note:

In English.

Summary:

Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students’ engagement in the course. For questions about this textbook please contact textbookuse@umn.edu

Contents:

Publisher Information

Chapter 1: Mastering Strategy: Art and Science

Chapter 2: Leading Strategically

Chapter 3: Evaluating the External Environment

Chapter 4: Managing Firm Resources

Chapter 5: Selecting Business-Level Strategies

Chapter 6: Supporting the Business-Level Strategy: Competitive and Cooperative Moves

Chapter 7: Competing in International Markets

Chapter 8: Selecting Corporate-Level Strategies

Chapter 9: Executing Strategy through Organizational Design

Chapter 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility

Notes:

Description based on print resource