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Médias Sociaux et Relations Publiques.
- Format:
- Book
- Author/Creator:
- Charest, Francine.
- Language:
- French
- Subjects (All):
- Social media.
- Public relations.
- Physical Description:
- 1 online resource (297 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Quebec : Presses de l'Université du Québec, 2014.
- Summary:
- This book examines the transformative impact of social media on the field of public relations, emphasizing the shift towards interactive and collaborative communication practices. It provides theoretical frameworks, case studies, and practical strategies to understand and utilize social media effectively in managing events and engaging audiences. The text is a product of collaboration between researchers and practitioners from Canada and France, highlighting global perspectives and insights. Designed for academics, professionals, and students in communication and public relations, it also discusses the role of social media in reshaping consumer behavior, organizational strategies, and public sector interactions. Generated by AI.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Part of the metadata in this record was created by AI, based on the text of the resource.
- ISBN:
- 2-7605-4180-0
- OCLC:
- 1425791040
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