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Digital Marketing Strategy
- Format:
- Book
- Author/Creator:
- Dolbec, Pierre-Yann, author.
- Language:
- English
- Subjects (All):
- Business--Textbooks.
- Business.
- Marketing--Textbooks.
- Marketing.
- Physical Description:
- 1 online resource
- Place of Publication:
- St. Paul, MN Concordia University Open Textbooks 2021.
- Language Note:
- In English.
- Summary:
- The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
- Contents:
- Introduction to Digital Marketing
- Understanding the Digital Consumer
- Planning for a Digital Marketing Campaign
- Introduction to Digital Strategy
- Reach: Generating Awareness and Attracting Visitors
- Act: Creating Content
- Act: Lead Generation and Lead Nurturing
- Convert: Conversion Optimization
- Engage: Building Loyalty and Co-Creating With Customers
- Notes:
- Description based on print resource
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