Media innovation and entrepreneurship

Format:

Book

Contributor:

Ferrier, Michelle, editor.

Mays, Elizabeth, editor.

Language:

English

Subjects (All):

Communication--Textbooks.

Communication.

Physical Description:

1 online resource

Place of Publication:

[Place of publication not identified] Rebus Community [2017]

Language Note:

In English.

Summary:

This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors.

Contents:

ForewordPreface from the EditorsDeveloping the Entrepreneurial Mindset

Developing the Entrepreneurial Mindset

Taking Risks and Building Resilience on the Path to Innovation

From the Field: Q&A With a Young Innovator

What's an Intrapreneur? And How Do I Become One?

Looking Ahead

Ideation

Customer Discovery

Customer Discovery for Content and Tech Startups

Business Models for Content & Technology Ventures

Business Models for Content and Technology Plays

From the Field: Refining Our Business Plan Was the Key to Attracting Our First Investor

From the Field: Writing a Business Plan & Budget

Nonprofit Model Development

From the Field: The Knoxville Experiment

Exercise: Being a Media Nonprofit

Freelancing as Entrepreneurship and Consulting as Business Models

From the Field: How to Get and Keep Gigs as a Freelance Journalist

From the Field: How I Ditched the 9 to 5 and Built a Business I Could Live With

Startup Funding

Startup Funding: Introduction

Startup Funding: Why Funding

Startup Funding: Traditional Venture Funding

Startup Funding: Nontraditional Funding Sources

Startup Funding: Crowdfunding

From the Field: Friends, Family and Fools Funding

From the Field: The Journey from Listening to Leader

From the Field: Your Kickstarter Campaign is a Story

Pitching Ideas

From the Field: The Perfect Pitch

Marketing Your Venture to Audiences

Marketing Your Venture: Engagement and Analytics

Entrepreneurship Abroad: Cultural and International Perspectives and Challenges

From the Field: A Short History of Silicon Valley

Planned AdditionsInstructor ResourcesGlossaryAcknowledgementsAbout the AuthorsCover CreditsLicense & Remixing InformationHelp to Expand This Book!For Beta TestersSuggestion Box

Notes:

Description based on print resource