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Trademark Law / Michael Grynberg.
- Format:
- Book
- Author/Creator:
- Grynberg, Michael, author.
- Language:
- English
- Subjects (All):
- Trademarks.
- Physical Description:
- 1 online resource
- Annual
- Edition:
- 2022 Edition (Version 2.0).
- Place of Publication:
- Chicago, IL : Michael Grynberg, 2022.
- Language Note:
- In English.
- Summary:
- Welcome to trademark law. This introductory chapter has three purposes. First, it outlines some basics of trademark law at a very high level of generality. Second, it outlines some traditional arguments for the protection of trademark rights. Finally, it introduces some issues that complicate the development and application of trademark law.
- Contents:
- Introduction to Trademark Law
- Distinctiveness
- Generic marks
- Non-Word Marks, Colors, and Trade Dress
- Trade Dress and Product Design
- Functionality
- Aesthetic Functionality
- Non-Traditional Marks
- Obtaining Trademarks Rights Through Use of the Mark
- Geographic Protection
- Abandonment
- Registration
- Trademark use and Infringement
- Likelihood of Confusion
- Likelihood of Confusion (cont'd)
- Broadened theories of confusionn
- Secondary Liability
- Trademarks and Domain Names
- Dilution
- Dilution (cont'd)
- Fair Use
- Nominative Fair Use
- First Sale
- Expressive Uses and the First Amendment
- Trademark Procedure
- False Advertising
- The Right of Publicity.
- Notes:
- Description based on publisher supplied metadata and other sources.
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