Introduction to Social Media / Cheryl Lawson.

Format:

Book

Author/Creator:

Lawson, Cheryl, author.

Language:

English

Subjects (All):

Communication.

Mass media.

Physical Description:

1 online resource

Place of Publication:

[Place of publication not identified] : Oklahoma State University, 2022.

Summary:

This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

Contents:

Preface

Part I: Marketing Principles

Marketing in the Age of COVID-19

How Many P's are in Marketing Now?

Social Media Marketing, A Brief History

What Business Are You Even In?

Do You Even Google?

Who Is Your Customer?

Competition Check

Social Media History ... How Did We Get Here

Part 2: Social Media Marketers and Marketing Strategy

Applying Basic Marketing Principles to Social Media Marketing

What's it All For?

The ROI of Your Mother (GaryVee said it, not me)

Every Network is an Island

What Network is on Now?

Content Speaks

Time Management

We're Engaged! Aren't We?

Social Media Jobs. Why Understanding Basic Marketing Principles Will Put You Ahead of the Rest

YOLO

Bibliography.

Notes:

Description based on publisher supplied metadata and other sources.