Conducting Mixed-Methods Research

Format:

Book

Author/Creator:

Venkatesh, Viswanath, author.

Brown, Susan (Sue), author.

Sullivan, Yulia, author.

Language:

English

Subjects (All):

Education--Textbooks.

Education.

Physical Description:

1 online resource

Place of Publication:

[Place of publication not identified] Virginia Tech Libraries 2023.

Language Note:

In English.

Summary:

Scholars in the social sciences are increasingly expected to incorporate both quantitative and qualitative techniques and methods into their research. The growth of “mixed-methods” research is evident in social science disciplines ranging from psychology and management to marketing and information systems. This book is designed to provide principles, strategies, and guidance specifically for researchers in these disciplines so that they can use mixed-methods research more effectively. In thirteen chapters, Conducting Mixed-Methods Research takes readers through the research process, from defining research questions to writing articles using a mixed-methods approach. For those who are well trained in either qualitative or quantitative methods, the book shows them how to think about the purposes of mixed-methods research, design mixed-methods studies, and develop meta-inferences by integrating findings from both methods. Throughout, the discussion is grounded in examples taken from published research, carefully chosen to highlight best practices, thus opening a window into a broad body of mixed-methods research applications.

Contents:

Preface

Acknowledgements

Chapter 1: Mixed-Methods Research as the Third Research Approach

Chapter 2: Philosophical Foundations of Mixed-Methods Research

Chapter 3: Nature of Theory in Mixed-Methods Research

Chapter 4: Appropriateness of Using a Mixed-Methods Research Approach

Chapter 5: Basic Strategies for Mixed-Methods Research

Chapter 6: Mixed-Methods Data Collection Strategies

Chapter 7: Qualitative and Quantitative Data Analysis Strategies

Chapter 8: Mixed-Methods Data Analysis Strategies

Chapter 9: Mixed-Methods Research and Big Data Analytics

Chapter 10: Generating Meta-Inferences in Mixed-Methods Research

Chapter 11: Mixed-Methods Research Paper Templates

Chapter 12: Guidelines for Editors and Reviewers of Mixed-Methods Research

Chapter 13: Challenges and Strategies in Conducting, Writing, and Publishing Mixed-Methods Research

Author Biographies

Notes:

Description based on online resource