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Business Startup and Entrepreneurship.
- Format:
- Book
- Author/Creator:
- Pauley, Matthew, author.
- Language:
- English
- Subjects (All):
- Business--Textbooks.
- Business.
- Entrepreneurship--Textbooks.
- Entrepreneurship.
- Physical Description:
- 1 online resource
- Place of Publication:
- Prince Edward Island, Canada Robertson Library Pressbooks [2021]
- Language Note:
- In English.
- Summary:
- This OER textbook focuses on the foundations of entrepreneurship and starting a business. The text is divided from the theoretical underpinnings of the discipline; entrepreneurship traits and characteristics and the activities that precede starting a business.
- Contents:
- Title Page
- Publisher Information
- About the Author
- Acknowledgements
- Dedication
- Preface
- Introduction
- I. Main Body
- 1. 1/ The Fundamentals of Business
- 2. 2/ The Nature of Entrepreneurship
- 3. 3/ Industry and Markets
- 4. 4/ Markets and Strategic Planning
- 5. 5/ Value Propositions
- 6. 6/ Strategic Marketing
- 7. 7/ Launching Business
- 8. 8/ Business Operations
- 9. 9/ Risks
- 10. 10/ Teams
- 11. 11/ Human Resources
- 12. 12/ Social Resources
- 13. 13/ Finance
- 14. 14/ Accounting
- 15. 15/ Ethics and Social Responsibility
- References
- Footnotes
- Notes:
- Description based on print resource
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