Introduction to Communication and Media Studies

Format:

Book

Author/Creator:

Sylvia IV, J.J., author.

Language:

English

Subjects (All):

Communication--Textbooks.

Communication.

New Media Journalism--Textbooks.

New Media Journalism.

Physical Description:

1 online resource

Place of Publication:

Boston, MA ROTEL [2024]

Language Note:

In English.

Summary:

Introduction to Communication and Media Studies is an in-depth exploration of how communication shapes our world. This book traces the historical evolution of media, from the early days of the printing press to today’s digital age, examining key developments such as the telegraph, radio, television, and the internet. It also covers critical theories that explain media’s impact on society, including the effects of advertising, the role of public relations, and the emergence of social media as a powerful force in modern communication. Chapters on media literacy, critical thinking, and rhetorical analysis help students develop critical skills for understanding and analyzing media messages.

Contents:

Land Acknowledgement Statement for the ROTEL Grant

How to Use This Book

Chapter 1: Introduction to Communication and Media Studies

1.1 Communication: History and Forms

1.2 The Communication Process

1.3 Media Studies

1.4 What Does Media Do for Us?

Chapter 2: Media, Society, Culture, and You

2.1 The Role of Mass Media in Society

2.2 Mass Media Growth and Consolidation

2.3 Mass Media and Popular Culture

Chapter 3: Media Literacy

3.1 Approaches to Literacy

3.2 Media Theories for Media Literacy

Chapter 4: Critical Thinking

4.1 Types of Reasoning

4.2 Fallacies

Chapter 5: Rhetorical Appeals and Devices

5.1 Rhetorical Analysis

5.2 Rhetorical Devices

Chapter 6: Rhetorical Analysis of Visual Texts

6.1 Overview of Visual Rhetoric

6.2 How to Analyze Visual Texts

Chapter 7: The Printing Press

7.1 History of Books

7.2 Books and the Development of U.S. Popular Culture

7.3 Major Book Formats

7.4 Current Publishing Trends

7.5 The Influence of New Technology

Chapter 8: Electrifying Communication: The Telegraph and Telephone

8.1 Historical and Technological Developments

8.2 Impacts of the Telegraph

8.3 From Dots and Dashes to Dial Tones

Chapter 9: Newspapers and Digital News

9.1 History of Newspapers

9.2 Different Styles and Models of Journalism

9.3 How Newspapers Control the Public’s Access to Information and Impact American Pop Culture

9.4 Current Popular Trends in the Newspaper Industry

9.5 Online Journalism Redefines News

9.6. Media System in Germany

Chapter 10: Film and Bricolage

10.1 The Film Profession

10.2 The History of Movies

10.3 Movies and Culture

10.4 The Influence of New Technology

Chapter 11: Television through Time

11.1 The Evolution of Television

11.2 The Relationship Between Television and Culture

11.3 Issues and Trends in the Television Industry

11.4 Influence of New Technologies

Chapter 12: Music Recording, Sharing, and the Information Economy

12.1 The Evolution of Popular Culture

12.2 The Recording Industry as Harbinger of Digital Disruption

Chapter 13: Radio Broadcasting, Podcasting, and Superbug Media

13.1 Evolution of Radio Broadcasting

13.2 Radio’s Impact on Culture

13.3 Radio’s New Future

Chapter 14: Digital Gaming

14.1 The Evolution of Electronic Games

14.2 The Impact of Video Games on Culture

14.3 Controversial Issues

14.4 Blurring the Boundaries Between Video Games, Information, Entertainment, and Communication

Chapter 15: Advertising, Public Relations, and Propaganda

15.1 Advertising

15.2 Public Relations

Chapter 16: Digital Culture: Social Media, Virtual Reality, and Augmented Reality

16.1 The Evolution of the Internet

16.2 Social Media and Web 2.0

16.3 Issues and Trends

Chapter 17: Ethical Issues

17.1 Ethical Issues in Mass Media

17.2 Ethical Considerations of the Online World

17.3 TikTok’s Enshittification

Chapter 18: Racial Capitalism in the Age of Big Data: A Global Perspective

18.1 Racial Capitalism in the Age of Big Data

Appendix

Notes:

Description based on print resource