Writing for strategic communication industries

Format:

Book

Author/Creator:

Roberts, Jasmine, author.

Language:

English

Subjects (All):

Humanities--Textbooks.

Humanities.

Communication--Textbooks.

Communication.

Rhetoric--Textbooks.

Rhetoric.

Physical Description:

1 online resource

Place of Publication:

[Place of publication not identified] Ohio State University Libraries [2016]

Language Note:

In English.

Summary:

Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straightforward chapters that use real-world examples to illustrate key points. Discussion of different writing styles and techniques. Examples of communication materials such as press releases, creative briefs, feature articles, and more. Embedded videos of insights from communication professionals. Tips on pitching to the media. A collection of popular sources for further explanation.

Contents:

Chapter 1: Defining Strategic Communication

Chapter 2: Media Writing

Conventions, Culture, and Style

Chapter 3: Strategic Communication Ethics

Chapter 4: News Value

Chapter 5: News Writing Basics

Chapter 6: Feature Writing

Chapter 7: Public Relations Industry

Chapter 8: Media Relations

Chapter 9: Public Relations Writing

Chapter 10: Social Media

Uses and Messaging

Chapter 11: Advertising Industry

Chapter 12: Creating a Writing Portfolio

Notes:

Description based on online resource