Growth and competitive strategy in 3 circles

Format:

Book

Author/Creator:

Urbany, Joe E., author.

Davis, James H., author.

Language:

English

Subjects (All):

Business--Textbooks.

Business.

Marketing--Textbooks.

Marketing.

Management--Textbooks.

Management.

Physical Description:

1 online resource

Place of Publication:

[Place of publication not identified] Saylor Foundation [2012]

Language Note:

In English.

Summary:

The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at the University of Notre Dame. The development of competitive strategy is difficult because there are a lot of moving parts, as well as hundreds of frameworks, that might potentially guide the effort. Executives appreciate how the 3-Circle model simplifies the integration of customer, firm, and competitor analysis to generate growth strategies. It also provides a common language and process for understanding and explaining competitive advantage and for identifying profitable growth strategy.

Contents:

Chapter 1: The Challenges of Growth

Chapter 2: Introduction to 3-Circle Analysis

Chapter 3: Defining the Context

Chapter 4: The Meaning of Value

Chapter 5: Sorting Value

Chapter 6: Growth Strategy

Chapter 7: Implementation: An Inside View of the Organization

Chapter 8: Dynamic Aspects of Markets

Chapter 9: Summary: Growth Strategy in 10 Steps

References

Notes:

Description based on online resource