Leveraging Data Visualization to Communicate Effectively.

Format:

Book

Author/Creator:

Mitchell, Jennie L., author.

Deckard, Trent, author.

Language:

English

Subjects (All):

Business--Textbooks.

Business.

Management--Textbooks.

Management.

Communication--Textbooks.

Communication.

Physical Description:

1 online resource

Place of Publication:

[Place of publication not identified] PALNI 2025.

Language Note:

In English.

Summary:

This textbook introduces students to the principles of effective data visualization and how to use visualization techniques to effectively communicate information and insights. Additionally, it shares presentation strategies to address communication gaps that could arise if the visualized data does not have the proper context and labeling. Students will learn how to select appropriate chart types and design effective visualizations that clearly convey data patterns and trends, to support data-driven decisions. The textbook also covers best practices for labeling, scaling, and annotating visualizations, as well as techniques for avoiding common pitfalls and biases in data visualization. Through hands-on exercises and projects, students will have the opportunity to practice creating a variety of visualizations using tools such as Excel, Power Business Intelligence (BI) and several problem-solving tools like Ishikawa, SWOT, PEST/LE, decision tree and more. Students will be able to process, analyze and visualize data to evaluate patterns and trends, and learn ways to communicate more effectively regardless of the setting or the type of audience.

Contents:

Prologue

Communicate Results

What is Data Visualization?

Leverage Data Visualizations to Show Trends and Insights

Interactive Dashboards

More Than Charts!

Visualize Data with Purpose

The Power of Business Intelligence

Leveraging Data Visualization to Communicate Across Gaps

Instructor Solution and Resource Guide

Contributors

Notes:

Description based on print resource