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MAGA Brands Are In Trouble.

Academic Video Online: Premium - United States Available online

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Format:
Video
Series:
Economist Video
Language:
English
Subjects (All):
Environment and Social Issues.
Trade and commerce.
Consumers.
Branding (Marketing).
Boycotts.
United States.
Local Subjects:
Environment and Social Issues.
Trade and commerce.
Consumers.
Branding (Marketing).
Boycotts.
United States.
Genre:
Podcast
Physical Description:
1 online resource (6 minutes)
Place of Publication:
London, England : The Economist, 2026.
Language Note:
In English.
Original language in English.
System Details:
video file
Summary:
Why haven’t MAGA brands taken off? The Economist’s Business writer, Shera Avi-Yonah, and co-host of The Intelligence podcast, Jason Palmer, discuss the rise of a conservative parallel economy, why explicitly political brands struggle to scale, and how boycotts have become the most powerful tool of consumers.
Notes:
Title from resource description page (viewed April 13, 2026).

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