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Persuasive message design / Nancy Grant Harrington and Katharine J. Head.
- Format:
- Book
- Author/Creator:
- Harrington, Nancy Grant, Author.
- Head, Katharine J., author.
- Language:
- English
- Subjects (All):
- Persuasion (Rhetoric).
- Communication--Social aspects.
- Communication.
- Physical Description:
- 1 online resource (xiv, 309 pages ): illustrations (black and white.
- Place of Publication:
- New York : Routledge, Taylor & Francis Group, 2026.
- Contents:
- Cover
- Half Title
- Endorsement
- Title Page
- Copyright Page
- Dedication
- Table of Contents
- List of illustrations
- Preface
- SECTION I: Foundational Issues in Message Design
- 1. Conceptual and Methodological Issues
- 2. Theory
- 3. Audience, Source, Channel, Behavior
- SECTION II: Message Elements
- 4. Argument
- 5. Evidence
- 6. Framing
- 7. Emotional Appeals
- 8. Grammar
- 9. Language Style
- 10. Rhetorical Strategies
- 11. Visual
- 12. Audio
- SECTION III: Putting It All Together
- 13. Message Development
- 14. Research
- 15. Practice
- References
- Name Index
- Subject Index
- Notes:
- Includes bibliographical references and indexes.
- Electronic reproduction. Ipswich, MA Available via World Wide Web.
- Description based on print version record.
- Other Format:
- Online version Harrington, Nancy Grant Persuasive message design
- ebook version :
- ISBN:
- 9781003451655
- 1003451659
- Publisher Number:
- 40033149481
- CIPO000335900
- Access Restriction:
- Restricted for use by site license.
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