Consumer Impressions of Plastics in Vehicle Interiors

Format:

Conference/Event

Author/Creator:

Palasek, Roy A., author.

Conference Name:

International Congress & Exposition (1990-02-26 : Detroit, Michigan, United States)

Language:

English

Physical Description:

1 online resource

Place of Publication:

Warrendale, PA SAE International 1990

Summary:

In August, 1988, Monsanto Chemical Company contracted the services of J. D. Power and Associates to obtain market research of consumers perceptions of quality of vehicle interiors and of the plastics used within. Focus Group methodology was utilized. Results obtained were of a qualitative nature only. Clear-cut, strong impressions of "quality" of most interior applications were obtained. These opinions were distilled down to identified generalized consumer quality concerns: 1) styling/design, 2) mastering, 3) execution of design, and 4) resultant mass production quality. In each of these areas, selection and use of plastic materials was a significant contributor to a positive or negative perception of quality

Notes:

Vendor supplied data

Publisher Number:

900091

Access Restriction:

Restricted for use by site license