1 option
IDENTIFYING CUSTOMER WANTS THROUGH QUANTITATIVE RESEARCH Grapentine Company, Incorporated
- Format:
- Conference/Event
- Author/Creator:
- Grapentine, Terry, author.
- Conference Name:
- Agricultural Machinery Conference (1989-05-16 : Cedar Rapids, Iowa, United States)
- Language:
- English
- Physical Description:
- 1 online resource
- Place of Publication:
- Warrendale, PA SAE International 1989
- Summary:
- The paper discusses selected recommended procedures and guidelines for conducting marketing research studies designed to identify customer wants and needs. The discussion focuses on the following major subject areas:
- Notes:
- Vendor supplied data
- Publisher Number:
- 891400
- Access Restriction:
- Restricted for use by site license
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.