1 option
Consumer Motivation Versus Market Segmentation Arthur D. Little, Incorporated
- Format:
- Conference/Event
- Author/Creator:
- Metcalf, Ellen I., author.
- Conference Name:
- SAE International Congress & Exposition (1985-02-25 : Detroit, Michigan, United States)
- Language:
- English
- Physical Description:
- 1 online resource
- Place of Publication:
- Warrendale, PA SAE International 1985
- Summary:
- How to use an integrated team, market segmentation, and selected analytic techniques to translate consumer needs into future products
- Notes:
- Vendor supplied data
- Publisher Number:
- 850339
- Access Restriction:
- Restricted for use by site license
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