Consumer Acceptance of Down-Sized Automobiles

Format:

Conference/Event

Author/Creator:

Braden, Patricia L., author.

Conference Name:

1978 Automotive Engineering Congress and Exposition (1978-02-27 : Detroit, Michigan, United States)

Language:

English

Physical Description:

1 online resource

Place of Publication:

Warrendale, PA SAE International 1978

Summary:

The average fuel-economy standards enacted under the Energy Policy and Conservation Act have stimulated domestic manufacturers to downsize new passenger vehicles. The strategies employed by manufacturers to maintain their competitive positions and the corresponding consumer response to down-sized vehicles are resulting in visible shifts in the marketplace.The disappearance of traditional size-class distinctions are discussed in the framework of the theory of consumer behavior and corporate marketing strategy. Preliminary input to consumer acceptance of down-sized cars underlines the need for advances in engineering and design to maintain an effective range of choice for the consumer

Notes:

Vendor supplied data

Publisher Number:

780090

Access Restriction:

Restricted for use by site license