The Planning of the Plymouth Horizon and the Dodge Omni

Format:

Conference/Event

Author/Creator:

Jacoby, E. P., author.

Conference Name:

1978 Automotive Engineering Congress and Exposition (1978-02-27 : Detroit, Michigan, United States)

Language:

English

Physical Description:

1 online resource

Place of Publication:

Warrendale, PA SAE International 1978

Summary:

This paper covers the evolution of the market factors that led to Chrysler's decision to produce a new smaller car. It shows how these market factors were translated into objectives and ultimately into product plans and then into the Plymouth Horizon and Dodge Omni

Notes:

Vendor supplied data

Publisher Number:

780091

Access Restriction:

Restricted for use by site license