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The Engineer as a Partner in Marketing
- Format:
- Conference/Event
- Author/Creator:
- McDaniel, Thomas S., author.
- Conference Name:
- 1978 Automotive Engineering Congress and Exposition (1978-02-27 : Detroit, Michigan, United States)
- Language:
- English
- Physical Description:
- 1 online resource
- Place of Publication:
- Warrendale, PA SAE International 1978
- Summary:
- Customer satisfaction is the tie which binds engineering and marketing together in any business. It is the driving force of the whole economic system. And the second common bond - the relentless pursuit of facts
- Notes:
- Vendor supplied data
- Publisher Number:
- 781886
- Access Restriction:
- Restricted for use by site license
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