Determining the Value of Vehicle Attributes Using a PC Based Tool University of Illinois at Urbana-Champaign

Format:

Conference/Event

Author/Creator:

Monroe, E. M., author.

Conference Name:

SAE International Congress & Exposition (1997-02-24 : Detroit, Michigan, United States)

Language:

English

Physical Description:

1 online resource

Place of Publication:

Warrendale, PA SAE International 1997

Summary:

Product engineers and product planners are routinely faced with trade-off decisions involving the cost of adding a product feature or modifying an existing feature versus its added value to the customer. The purpose of this paper is to assess the use of a personal computer (PC) for surveying respondents' willingness to pay (WTP) for four options - two-tone color, 4x4 drive, sporty trim package, and extended cab -- available on the base 1997 Ford F-150 truck. The results show that the respondents' stated WTP reflected the value of the options as determined from their prices and fraction of sales

Notes:

Vendor supplied data

Publisher Number:

970763

Access Restriction:

Restricted for use by site license