Strategy of Development of Products in the Brazilian Auto Industry

Format:

Conference/Event

Author/Creator:

Ferro, José R., author.

Conference Name:

1995 SAE Brasil (1995-10-02 : Sao Paulo, Brazil)

Language:

English

Physical Description:

1 online resource

Place of Publication:

Warrendale, PA SAE International 1995

Summary:

We have adopted Cusumano's model to analyse the development strategy of the Brazilian car industry. Although originally focused on new products, this methodology is useful to characterize the industry's changing strategies. Here we present some public available data but a research project is underway with a more detailed data collection process

Notes:

Vendor supplied data

Publisher Number:

952233

Access Restriction:

Restricted for use by site license