Implementing Market Research into Customer Focused Value Engineering

Format:

Conference/Event

Author/Creator:

Cook, Thomas M., author.

Conference Name:

International Congress & Exposition (1996-02-26 : Detroit, Michigan, United States)

Language:

English

Physical Description:

1 online resource

Place of Publication:

Warrendale, PA SAE International 1996

Summary:

The diverse viewpoints between and within producers and customers commonly result in frustration for all. Research systems can be implemented to clanfjr these issues for Value Engineering (VE) teams. Two effective methods are variants of existing market research techniques. The use of the Value Engineering technique of exploring "function" is a key addition to both the questionnaire and focus panel methodologies. This type of market research can be a great asset in product and cost improvement efforts

Notes:

Vendor supplied data

Publisher Number:

960007

Access Restriction:

Restricted for use by site license